Website Speed Optimization

“Best Practices, Tools and What We Can Do”

Web pages and websites are getting bigger and becoming more complex every day. But when a website does not load quickly, it affects a visitor’s behavior, which leads to decreases in sales, conversions and revenue.

A website can slow down for a number of reasons, including low server memory, competing resources, or data influx. If a web server is slow, it will hinder the website’s performance. Likewise, a site receiving a great deal of traffic can also slow down load times or disrupt a visitor’s experience entirely.

So, we have some key points we implement in order to make your website load very fast, which leads to increases in sales, conversions and revenue.

Best Practices For A Fast Website

  • Enable compression
  • what we can do

We enable the compression on your server so that whenever a user visits your website, only compressed data will be transferred to user’s computer. Sometimes it can compress data up to 70%.

  • optimize images, js and css
  • what we can do

We optimize images, js and css files so users will load only the best optimized content. Images are the main reason of heavy content – we optimize images without losing the quality of the images.

  • use a cdn
  • what we can do

If your site has large amounts of content to display, consider using a Content Delivery Network (CDN) — a company that employs a large system of servers, placed in various locations, to deliver web pages to visitors. Most CDNs are used to host static resources such as images, videos, audio clips, CSS files and JavaScript. The closer a CDN server is to a site visitor, the faster the content will be delivered to the visitor’s computer or mobile device. CDNs help improve global availability and reduce bandwidth.

  • page cache / server cache
  • what we can do

This simply makes those “dynamic” pages more “static” so that your site loads faster – it loads faster because it doesn’t require the user to request information from the database again and again.

  • browser caching
  • what we can do

We set up the website to store some static data on users browser, so that every time they open a page they do not need to download all resources again and again.

  • social media optimization
  • what we can do

We make social channel integration asynchronous – first, your website loads quickly, then these social media channels load on the page from their servers.

A few popular blocking social channels : Facebook Like Box, Twitter button, and ShareThis plugin for WordPress.

There are several more points to make a website fast, and we cover all the points listed below:

  • Eliminate render-blocking JavaScript and CSS from the page
  • Reduce server response time
  • Minify HTML, JS, CSS
  • Avoid landing page redirects
  • Add Expires headers
  • Serving scaled images
  • Put CSS at the top
  • Put Javascript at bottom

Tools: How Can I Check My Website Performance

There are many online tools available for checking what is bottlenecking your website and making your website slow.

You can check your website’s performance and issues here: